Tuesday, May 1, 2012

Marks & Spencer with longer lasting fruits

from: http://www.businessgreen.com/bg/news/2135806/-lasting-strawberries-reduce-food-waste

"Marks and Spencer will today unveil new packaging that promises to keep food fresh for up to two days longer and as a result reduce food waste.
A small strip inserted into punnets of strawberries uses a patented mixture of high-tech minerals and clay to remove ethylene, a hormone that causes fruit to ripen and turn mouldy, a hundred times more effectively than current material.
The retailer said that during in-store trials the strips "showed a minimum wastage saving of four per cent", which in effect means that 40,000 punnets a week could be saved during the peak summer season, equating to roughly 800,000 strawberries."

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