"Retailer Marks & Spencer is aiming to prevent over 350 million pieces of going to landfill by encouraging customers to hand in an unwanted item when buying new clothes.
The new "Shwopping" initiative was launched in London this morning in a street made from almost 10,000 items of clothing – the amount Marks & Spencer estimates is thrown away every five minutes in the UK alone.
Overall, that comes to over two billion clothes a year – one in every four purchased – which adds around 500,000 tonnes to the UK's landfill sites.
Over 1,200 cardboard boxes – dubbed Shwop Drops – are expected to be rolled out across the UK alongside till points. ..."